In most cases, people switch for something better.
Without a doubt, in every market there’s always the ability to search for the much cheaper, slightly good enough alternative. This will have a small time effect in some markets and in some cases devalue the brand.
But rapid growth and long-term loyalty come from being better and far more superior instead.
When you have a product or service that doesn’t measure up, the answer isn’t to lower your price or offer a discounts to the disappointed customer. Instead, the alternative is to invest in making the product or service better. So much better that people talk about it, as we know how powerful social media and word of mouth marketing is.